Olympic Logo
Greenwich Mutiny asks:
Now I know this isn't strictly Greenwich talk, but I would be interested to know what you think of it???
The Phantom replies
I love it. It speaks to the youth of today in a fresh and exciting voice, one that the kids will understand.
No - just joshing there, folks.
I suspect the story goes like this. Design company is paid up-front for the job and clears off to the Bahamas for six months. The night before they have to hand in their grand idea, they hit a blank. Nothing's coming. They try idea after idea, but it all just gets crumpled up into the bin. There's nothing for it, they'll just have to hit the bottle. They get horribly drunk and end up throwing up, before falling into a drunken stupor, slumped across the desk. The next morning, they have no choice but to drag something out of the basket unfold it and hand it in...
With enough bullshit you can convince anyone of anything.
Personally I think it smacks of old people desperately trying to appeal to what they think ' the youngsters' will want.
Any one out there actually like it?
Now I know this isn't strictly Greenwich talk, but I would be interested to know what you think of it???
The Phantom replies
I love it. It speaks to the youth of today in a fresh and exciting voice, one that the kids will understand.
No - just joshing there, folks.
I suspect the story goes like this. Design company is paid up-front for the job and clears off to the Bahamas for six months. The night before they have to hand in their grand idea, they hit a blank. Nothing's coming. They try idea after idea, but it all just gets crumpled up into the bin. There's nothing for it, they'll just have to hit the bottle. They get horribly drunk and end up throwing up, before falling into a drunken stupor, slumped across the desk. The next morning, they have no choice but to drag something out of the basket unfold it and hand it in...
With enough bullshit you can convince anyone of anything.
Personally I think it smacks of old people desperately trying to appeal to what they think ' the youngsters' will want.
Any one out there actually like it?
Labels: Debates
posted by The Greenwich Phantom at
18:53
10 Comments:
I think it's shockingly bad and I laughed very hard over your theory Phantom. Scary but probably quite true.
Apparently, it's been designed to be a moving image in the future, and as such there were certain limitations. Even so, what they've come up with is still rubbish.
aha yes a moving image that has been reported to induce fits.tut tut Olympic committee.
I think it's horrible!! What a waste of money!! I think it looks like something one of the schoolkids on Grange Hill might have drawn on the back of a lavatory door.
PS Anonymous, I am just wondering if this means they will have to come up with a new design?!
I'm not a fan. It doesn't symbolise London in any way. It also looks like an MTV logo from the early 80's...which at that time was quite good...but today just looks ironic.
There are so many iconic things about London I don't know why they tried to over complicate this. Even something as simple as the tube logo with the year 2012 written on it would get me more excited!
I agree with you in pronciple, though of course TfL is very protective of its logo - I suspect there would be all sorts of rights issues over that one. I quite like the one on the BBC website that looks like a London street sign, and also the one that says London, but cunningly uses 2012 in the letters.
Gotta disagree with you on your theory. This is what someone wrote on the CreativeMatch blog:
"To be fair....
Having been part of the process more than once, I feel a tad (but £400k buys a lot of pain relief) sorry for the actual designers who will get fingered by the tabloids.
There will have been a brief, and there will have been a presentation. And I am prepared to bet there will have been mid-level jobsworths in the client marketing side who dicked about trying to put their stamp on it and justify their 30k non-jobs."
Having been involved in the creative industry in London for the last 5 years I'm all too prepareed to believe this.
Middle Management Mucky-Mucks rule the world!
It's immaterial WHO is responsible for signing if off. It's crap - Call me old liberal OOC should have had the PR sense to consult the community offer a competition to local schools, design students.... Give a brief of producing a logo/brand reflecting London's diversity, London as the host city, London Cool.... sorry to bang on about it but it is truly dreadful and my child could've produced better for the price of the crayons and a packet of crisps to sweeten the deal ;-)
The logo is totally pants but it's looking like we are stuck with it.
The logo is an embarrassment.
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